It's the beauty trend nobody asked for, but it's here nonetheless. While men and women have been fighting against unruly nostril hair for generations, the latest fad seems to be incorporating nostril hair extensions into your life.
Yes, you can now kiss goodbye to the eye-watering pain of plucking and the fiddliness of trimming your nose hair.
The brave new look was first championed by Instagrammer @gret_chen_chen. She used false eyelashes to achieve the avant guard aesthetic but we imagine if you're blessed in the nose hair department, you won't need to resort to falsies .
It did not take long for others to seize upon the look and - voila - the tag #nosehairextensions was born.
A quick glance at this tag will show you just how popular it's become.
As an aside, we're not sure how advisable it is to use eyelash glue up your nose, so that's something to be aware of.
If you're happy to just leave your nostril hair as is, here are some interesting facts.
It grows at a rate of 0.35mm per day and it's actually our friend, as it acts as one of the body's first lines of defence against environmental nasties such as spores and germs.
So, where nostril hair is concerned, could it be a case of more is more?